…they give him 7 years of success. For years, the regional concession of a beverage manufacturer has been stable in the upper performance range. The entire crew thinks: “No growth is possible anymore”. But the American stockholder sees that differently and is not content with the stagnation. The project work with the last ambitious persons, which lasts several months, finally generates a reasonable vision concerning the company´s performance, which is divided into precise strategic sub-goals. The goals are demanding and attractive, and the management team is accompanied in implementing the plans into everyday life. For the entire implementation phase, a short-term success controlling is installed and the progress of increasing the performance is followed up in public forums and panels. And everybody notices: the end of the flagpole has not been reached yet!