The analysis of sales performances in a company of the consumer goods industry operating worldwide shows that the net selling time is too low. And the responsible flaw is quickly identified: The seller is occupied much too long with carrying out acquired orders himself – although this is the task of the indoor service team. So that the sellers can concentrate on their core activities in future, a central customer service centre is created, which takes over the order processing regardless of the sales area. The implementation help makes the order processing run more quickly and smoothly and reduces the internal efforts between the departments. The best effect, however, is that the sellers can finally acquire new customers with concentration again.