Young talents in the sales and distribution department of a publishing house get off the starting blocks. But unfortunately, the motivated team is confronted with a constantly declining circulation as well as a lukewarm sales performance – not to mention many a colleague with a “top dog claim”. A medium-term coaching program addresses the different personal positions and gradually increases the effectiveness of the young team. First of all, they learn to lead themselves. Afterwards, they acquire the skills of being a superior and an area manager in regular learning intervals. They all cross the finish line – now their business cards show with good reason the job title “sales manager”.