A successful regional newspaper wants to rearm in the fight of competition and new media and starts a product offensive. After a relaunch, a comprehensive newspaper concept is worked out, in which the quality policy of the company is described and “broken down” to the department level. Depending on the sub-local market situation, various plans of action are made – some are evolutionary, some even revolutionary. But in order to turn good ideas into efficient actions, a monthly quality check for all expenses support the sustainable implementation of the guidelines concerning style and contents. Now, competitors have to bundle up!